13. 02. 2013

Cirque du Soleil

Promo campaign

Challenge

Promotion of Ferrero Roche products among Cirque de Soleil’s Zarkana show audience. Designing an entertaining event by creating special atmosphere of magic and fairytale and distribution of small gifts from TM Ferrero Roche among the public.

Solution

The agency held a win-win contest, having participated in which the public got a chance of a photo-shoot in the scenery of Zarkana and a gift from Ferrero Roche. Each participant could print the photos out from the official web-site of Ferrero Roche.